VLCC in makeover mode

To get new corporate logo; eyes Rs 1,000 cr turnover in 2 years.
Known to give makeovers to people, the Rs 350-crore VLCC Personal Care is itself getting a new look and logo. Beginning July, the company has lined up several innovative strategies and product offerings as it aims for a turnover of Rs 1000 crore by 2010.
"The repackaging is aimed at marketing our offerings as premium ayurvedic and herbal products which match global standards," Harmeet Pental, chief executive officer, VLCC Personal Care, said.
With a view to expand in the international and domestic arenas, the company is exploring opportunities to acquire mid-sized brands and companies dealing in personal and healthcare


Neha Verma 3rd Sem