mobile service by Tata Teleservices, has its eyes fixed on a three pillar strategy that it has defined for the brand’s growth. With a subscriber base of more than 20 million today, the game seems to have just begun for the brand. According to Abdul Khan, president, marketing, Tata Teleservices, “There is a growing market there to reach out to, and every minute, a new generation mobile user walks in. We went back to people, and we realise that customer aspirations have catapulted – they are in constant search for new, better and latest services. They are very clear – they don’t love you if you don’t offer them what they want! They will churn and go away, so we have to literally keep running to stay in the same place.”
Neha Verma 3rd Sem
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