Vodafone's intention to pursue growth in total communications marks a fundamental shift for the wireless operator, from a pure-play mobile provider to an all-encompassing converged and unified communications company, according to the new Strategy Analytics Wireless Enterprise Strategies report, "Vodafone Targets SMEs With Hosted Converged Services."
Vodafone already generates one-third of group profits from the business market and has already grown its business accounts from 270 last year to 570 in 2009. It is implementing a major transformation program in order to address the underserved communications market for small and medium enterprises (SME), with One Net, a hosted IP Centrex solution offering converged and unified communications and services.
Neha Verma 3rd Sem
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