Aiming to stay relevant, Microsoft is introducing a new look for its MSN.com home page.
Although MSN gets far less attention than the company's Bing or Windows Live efforts, the home page remains an important economic engine for Microsoft's online business, as well as a significant source of search traffic for Bing. ming to stay relevant, Microsoft is introducing a new look for its MSN.com home page.
"We believe it's an important asset for Microsoft," said MSN general manager Bob Visse.
The site is still the top portal in about 25 of the 46 markets, with about 600 million unique users globally and 100 million in the U.S, where it trails Yahoo in popularity.
The redesign, which has been in the works for months, bears quite a bit of resemblance to the one that Microsoft had been testing in France.
Microsoft late Tuesday began rolling out the new MSN home page, which it says will become widely available in the U.S. early in 2010.
Neha Verma
PGDM 3rd sem
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