Focusing its attention towards youth, women and senior citizens, cellular service provider Airtel today unveiled its new market segmentation strategy by introducing new pre-paid and post-paid plans. The new plans offer lower call rates, more value-added services and attractive payment plans.
Hoping that the new plan would add to its revenue and further increase its penetration in new segments of mobile users, the company said while "Friendz" pre-paid plan was focused at younger generation, the two new post-paid plans were for women and senior citizens with tailor-made features as per their specific requirements.
Neha Verma 3rd Sem
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