Private sector to develop BPO marketing strategy

Private sector to develop BPO marketing strategy
A possible unified marketing strategy for the business process outsourcing (BPO) industry will be the subject of a meeting next week called by the Office of the President (OP), represented by the presidential adviser on job creation Arthur Yap."We will be sitting with other agencies and BPAP to discuss the strategy for the BPO sector," Yap told reporters.
Stakeholders in the Business Process Association of the Philippines (BPAP) have recently acknowledged the need for a unified voice to sell the Philippines to the rest of the world.
Yap said that the OPS and other government agencies would discuss how they intend to sell the idea of Philippines as a global destination for BPO.
Ernest Cu, director of BPAP and chief executive officer of SPI Technologies, said during the eServices Philippines forum in Manila that the challenge for the industry is getting people to cooperate and "getting people to forget organizations they represent."
Nigel Roxburgh, founding director of the National Outsourcing Association in the United Kingdom pointed out that the Philippines needs to "get out there and be seen."
Luigi Ignacio Lopa, business head of the Philippine Long Distance Telephone Co.'s corporate business group, said that PLDT has already convened representatives from the private sector and government to discuss a "marketing program" for the Philippines.
Responding to the question of why the Philippine outsourcing industry is not yet recognized in countries other than the US, Innove chief executive officer Gil Genio said, "A lot of the past [marketing] efforts have been put in the US market. We do need a consistent marketing pitch under one umbrella."A possible unified marketing strategy for the business process outsourcing (BPO) industry will be the subject of a meeting next week called by the Office of the President (OP), represented by the presidential adviser on job creation Arthur Yap."We will be sitting with other agencies and BPAP to discuss the strategy for the BPO sector," Yap told reporters.
Stakeholders in the Business Process Association of the Philippines (BPAP) have recently acknowledged the need for a unified voice to sell the Philippines to the rest of the world.
Yap said that the OPS and other government agencies would discuss how they intend to sell the idea of Philippines as a global destination for BPO.
Ernest Cu, director of BPAP and chief executive officer of SPI Technologies, said during the eServices Philippines forum in Manila that the challenge for the industry is getting people to cooperate and "getting people to forget organizations they represent."
Nigel Roxburgh, founding director of the National Outsourcing Association in the United Kingdom pointed out that the Philippines needs to "get out there and be seen."
Luigi Ignacio Lopa, business head of the Philippine Long Distance Telephone Co.'s corporate business group, said that PLDT has already convened representatives from the private sector and government to discuss a "marketing program" for the Philippines.
Responding to the question of why the Philippine outsourcing industry is not yet recognized in countries other than the US, Innove chief executive officer Gil Genio said, "A lot of the past [marketing] efforts have been put in the US market. We do need a consistent marketing pitch under one umbrella."