A possible unified marketing strategy for the business process outsourcing (BPO) industry will be the subject of a meeting next week called by the Office of the President (OP), represented by the presidential adviser on job creation Arthur Yap."We will be sitting with other agencies and BPAP to discuss the strategy for the BPO sector," Yap told reporters.
Stakeholders in the Business Process Association of the Philippines (BPAP) have recently acknowledged the need for a unified voice to sell the Philippines to the rest of the world.
Yap said that the OPS and other government agencies would discuss how they intend to sell the idea of Philippines as a global destination for BPO.
Ernest Cu, director of BPAP and chief executive officer of SPI Technologies, said during the eServices Philippines forum in Manila that the challenge for the industry is getting people to cooperate and "getting people to forget organizations they represent."
Nigel Roxburgh, founding director of the National Outsourcing Association in the United Kingdom pointed out that the Philippines needs to "get out there and be seen."
Luigi Ignacio Lopa, business head of the Philippine Long Distance Telephone Co.'s corporate business group, said that PLDT has already convened representatives from the private sector and government to discuss a "marketing program" for the Philippines.
Responding to the question of why the Philippine outsourcing industry is not yet recognized in countries other than the US, Innove chief executive officer Gil Genio said, "A lot of the past [marketing] efforts have been put in the US market. We do need a consistent marketing pitch under one umbrella."
Christopher Beshouri, president and CEO of McKinsey Philippines, observed that the Philippine outsourcing industry should focus less on "getting people to locate to getting people to cooperate."Presidential adviser for job creation Yap noted that there are about 1.2 million seats in the United States still untapped. Meanwhile India is currently the top destination for offshore BPO jobs with the Philippines a far second, he added.
The service desk consultant of Siemens Business Services, Cameron Dougherty, said that it now runs its English language support business in Manila. With Toshiba is its biggest client, it currently has 300 Filipino agents manning the Philippine operation and expects to increase the number of its agents to 1,5000 by next year, Dougherty said.
"The Manila operation is now the top English service center worldwide for Siemens," he pointed out. "We knew that we made a good decision to go the Philippines."
POSTED BY :-
SHWETA RANI
PGDM-3rd sem
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