BUSINESS TRANSFORMATION

Business Transformation is a simulation that starts with a firm in a challenging place. Sales have been decreasing, quality is questionable, customer satisfaction is negative, profits are falling, and morale is low. Procedures have become so bureaucratic that few people know how to get things done from start to finish. It provides an environment for learning, through experience, about leadership, customer focus, process analysis, and the management of change. It is non-traditional training that involves and challenges staff at all levels — and it’s fun!

Who should attend? This engaging and challenging business simulation is for anyone in business who needs to improve their understanding of service and product quality, business process improvement, the management of change and customer focus. Business Transformation will benefit every employee from sales and marketing to accounting and production. But it doesn’t stop here as it challenges the supply chain, finance, administration and anyone who comes in contact with the product or service of the firm or who supports any of the key functions. It’s great for departments or divisions and for the entire company.

What will they learn? Business Transformation is an enjoyable and involving way to learn the key concepts of business process improvement and customer focus. The simulation is based on the premise that if people understand how to build a customer-focused business, they will give better service and generate more profit. Plans for business improvement are immediately tested to see what effects they have on customer satisfaction, sales and profitability. The positive experience of change provides the motivation for effective change to occur, and the techniques can be applied immediately to real business situations. Above all, it gives participants the experience of being active leaders of change rather than its victims.

How will they learn? Experiential learning — or ‘learning by doing’ — enables your people to absorb essential concepts and transfer them directly to their workplace in the form of changed behavior. Knowledge and business acumen are not only increased, but — vitally — also retained.

What will they do? The participants are divided into teams, each team inheriting a manufacturing organization in distress. The organization’s purpose is to manufacture and sell a product. The team’s purpose is to reverse the downward slide so that it satisfies its customers’ needs and secures more and more orders at the right price. In a number of simulated business cycles, the team’s organization must understand, collect and fulfil the customers’ requirements. They can change anything about their inherited company (job roles, how orders are taken, prices and so on) but must get approval from their CEO (an HLC trainer) for financial commitments. The customer buys and re-buys, just as he or she would in real life, according to whether the products are delivered on time, at the right price and to the correct specification … and whether they were treated well as a customer.

What’s the result? Participants learn, in a practical hands-on way, the principles of: Managing change — in ways that create involvement and ownership Customer Satisfaction — focusing on the customer’s needs Team work — roles and team dynamics in a realistic work environment Internal customers — identifying opportunities to improve communications & performance within teams & between functions Process Improvement — producing a shared understanding of how work processes operate Root cause analysis — getting to the bottom of problems and solving them Benchmarking — comparing one business with another Posted by :- Shweta Rani PGDM-3rd sem